Marketing Research and Planning to Increase Sales leads

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About Course

Welcome to Marketing Research and Planning to Increase Sales Leads! This online course is designed to provide you with the knowledge and skills needed to conduct effective marketing research and develop strategic marketing plans that drive sales leads and business growth. Whether you’re a marketing professional, business owner, or entrepreneur, understanding the principles of marketing research and planning is essential for identifying opportunities, targeting the right audience, and maximizing sales potential.

 

Join us on this transformative journey to master marketing research and planning strategies that drive sales leads and business success. Let’s unlock new opportunities for growth and profitability together!

What Will You Learn?

  • Understand the importance of marketing research in identifying market trends, customer needs, and competitive landscapes.
  • Learn how to design and conduct various types of marketing research, including quantitative and qualitative methods, to gather valuable insights.
  • Explore techniques for analyzing marketing data and interpreting findings to inform strategic decision-making and planning.
  • Discover how to develop comprehensive marketing plans that align with business objectives, target the right audience, and maximize sales leads.
  • Learn how to leverage digital marketing tools and platforms effectively to reach and engage potential customers.
  • Gain insights into best practices for measuring and evaluating marketing performance to optimize strategies and achieve desired outcomes.

Course Content

Introduction to Marketing Research

Understanding Market Environment

Research Design and Data Collection

Data Analysis and Interpretation

Competitive Analysis and Market Positioning

Strategic Marketing Planning

Digital Marketing Research Tools

Measuring and Evaluating Marketing Effectiveness

Presenting Research Findings and Plans

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