What Will You Learn?

• Gain an understanding of the basic concepts and theories of marketing, including the marketing mix (product, price, place, promotion), market segmentation, targeting, and positioning.
• Learn about the various elements of the marketing environment, including the macro-environment (economic, technological, political, cultural factors) and the micro-environment (competitors, suppliers, customers).
• Explore different marketing strategies and tactics used by businesses to reach and engage with target audiences, including advertising, public relations, sales promotions, and digital marketing.
• Understand consumer behavior and the factors that influence purchasing decisions, including psychological, social, cultural, and situational factors.
• Learn how to conduct market research to gather insights into customer needs, preferences, and trends and use this information to develop effective marketing strategies.
• Explore ethical and social responsibility considerations in marketing, including marketing to diverse audiences, sustainability, and corporate social responsibility (CSR).