BootCamp – Digital Marketing

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About Course

Program Overview:
The 5-day Digital Marketing Bootcamp is an intensive and hands-on program designed to equip participants with the essential knowledge and skills to excel in the rapidly evolving digital marketing landscape. Through a combination of expert-led
workshops, practical exercises, and real-world case studies, participants will gain a comprehensive understanding of digital marketing strategies and techniques to drive business growth, boost brand visibility, and engage with target audiences effectively.

Program Objectives:
The primary objective of this 5-day bootcamp is to empower attendees with practical knowledge, hands-on experience, and the confidence to create and implement effective digital marketing campaigns. The bootcamp will cover various aspects of
digital marketing, providing participants with a holistic understanding of key tools and techniques.

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What Will You Learn?

  • Gain a solid foundation in digital marketing techniques.
  • Acquire hands-on experience through live exercises.
  • Obtain a completion certificate to showcase your expertise in digital
  • marketing.
  • Interact with experienced instructors and industry professionals.
  • Network and collaborate with like-minded participants.

Course Content

Day 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing
    00:00
  • What is digital marketing and why is it essential?
    00:00
  • Overview of the digital marketing landscape
    00:00
  • Understanding the buyer’s journey
    00:00
  • Building a Solid Online Foundation
    00:00
  • Creating a compelling website and landing pages
    00:00
  • User experience (UX) and conversion optimization
    00:00
  • Search Engine Optimization (SEO) basics
    00:00

Day 2: The Power of Content Marketing

Day 3: Pay-Per-Click (PPC) Advertising

Day 4: Conversion and Analytics

Day 5: Analytics and Performance Tracking

Project: Digital Marketing Strategy Plan

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